More and more, foundations are embracing advocacy and public policy grantmaking as a way to better leverage their influence and increase impact. Sometimes, however, there is a mismatch between where issues are in the policy change process and the strategies and tactics foundations use to advance them. For example, we know that awareness alone typically doesn’t drive policy change, but how many public awareness campaigns have been funded with the expectation that they alone will move policy? Effective public policy grantmaking requires clear thinking about whether and why issues are stuck, and what it will take to “unstick” them.

This webinar will introduce two tools that support realistic thinking about foundations’ public policy strategies. The first is a visual framework that asks foundations to consider which audiences they need to engage and how far they need to “push” those audiences toward action, and then suggests which strategies may be most effective in moving those audiences forward. The second is a foundation engagement tool that identifies what is important to consider and communicate when developing a public policy strategy.

Julia Coffman, Director of the new Center for Evaluation, will lead the webinar. She will be joined by Rob Geen, Director/Manager of the Annie E. Casey Foundation's Policy, Research, and Communications Group to discuss his experiences with and views on the tool. This webinar is based on the article "Tools to Support Public Policy Grantmaking" by Martha Campbell and Julia Coffman, which appeared in the latest issue of The Foundation Review (Vol. 1, Issue 3) on Advocacy and Policy Change.

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